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Exploring the Importance of Doing Website Redesign

Exploring the Importance of Doing Website Redesign

To keep viewers on your brand’s website, you need engaging content relevant to what they are looking for. Viewers will likely leave and go to a competitor's site if your website is difficult to navigate. It is also important to have a call-to-action on each page so...

The Importance of Effective Web Design in Digital Marketing

The Importance of Effective Web Design in Digital Marketing

Digital marketing is the process of using technology to promote and sell products or services. It can be done through various online channels such as social media, email, and websites. Yet, to be successful in digital marketing, it is crucial to have an effective web...

Effective SEO Factors to Consider in 2022

Effective SEO Factors to Consider in 2022

Although there are constant changes in search engine algorithms, organic search remains the most important traffic source for most websites. As such, companies in 2022 must consider the research-based approach for search engine optimisation and focus on establishing...

Digital Marketing Failure: The Problems The Solutions

Digital Marketing Failure: The Problems The Solutions

SEO and digital marketing can create the targeted website traffic, qualified leads, and money. It works when done correctly. However, campaigns fail if you're doing something wrong.  Today, we’ll discuss the potential reasons that cause your digital marketing to...

Writing Effective SEO Content: 4 Efficient Steps for Success

Writing Effective SEO Content: 4 Efficient Steps for Success

Several techniques can be used as an SEO strategy, including keyword research, on-page optimisation, link building and social media engagement. SEO aims to create relevant and valuable content for potential visitors while complying with Google's guidelines for quality...

Learn about Long-Tail Keywords Today

Learn about Long-Tail Keywords Today

Every marketer wants an SEO strategy that efficiently reaches their intended audience. As such, you must obtain the necessary SEO tools and learn about long-tail keywords. Long-tail keywords are longer, more specific terms that receive fewer monthly searches and face...

Knowing the Importance of a Memorable Logo for Your Brand

Knowing the Importance of a Memorable Logo for Your Brand

A logo is essentially a graphical representation of a company, organization, product, or brand. It is typically used in conjunction with a company name or brand mark to identify a company or product in advertising, marketing, and media. A logo can be as simple as a...

A Beginner’s Guide for Social Media Content Creation in 2022

A Beginner’s Guide for Social Media Content Creation in 2022

The pandemic has forced customer marketers to change their content marketing plans, but social media content is still important because more people use digital channels for receiving information. Some inspiration for content marketing would be helpful for people to...