Two Surprising Design Elements That Affect Your Traffic

Many entrepreneurs make the mistake of thinking that creating a website is enough. They assume that if they have one, customers will come. Unfortunately, that is not always the case. 

Your website is your online storefront, and just like a physical storefront, you need to let people know it exists and entice them to come inside. You need to market your website and drive traffic to it to see any results. Investing in website marketing is crucial for any organisation that wants to succeed online. Without it, you are essentially invisible to your target customers.

Digital marketing is not complete without web design. Your website is the first interaction potential customers have with your brand. For this reason, it is necessary to make a good impression with a visually appealing site, easy-to-navigate, and informative site.

Your website should be designed with your target audience in mind. Consider what kind of information they are looking for and how you can best provide it. Ensure your site is organised in a way that makes sense and is easy to use. Use images, videos, and infographics to break up text and add visual interest.

Content Presentation

Making sure your content stands out is critical in a world where content is everywhere. After all, if your content does not stand out, why would anyone bother to read it? Content presentation is an integral part of web design. How you present your content can make a big difference in whether or not people are interested in reading it.

Below are some tips to make your content stand out:

  1. Use visuals: Visuals are a great way to grab attention and make your content more engaging. Adding images, infographics, and videos can help your content stand out and be more memorable. 
  2. Be concise: People do not have time to read long, drawn-out content in today’s busy world. Keep your content brief and to the point to keep people engaged. 
  3. Use headlines and subheadings: Headlines and subheadings are a great way to break up your content and make it easier to read. They also help people quickly understand what your content is about and whether or not it is something they are interested in. 
  4. Be original: There is numerous content out there, so it is critical to ensure your content is original and unique. Think about what you can offer that no one else can, and focus on creating quality content to help you stand out from the rest.

Colour Scheme

A colour scheme is critical to web design. It can make or break a website, and it is one of the vital considerations when designing a website. There are a few things to remember when choosing a colour scheme for your website.

First, you must consider the purpose of your website. What are you trying to achieve with your website? What message are you trying to communicate? The colours you choose should support the overall goal of your website.

Second, you need to consider your audience. Who will be visiting your website? What colours will appeal to them? Again, the colours you choose should support the overall goal of your website.

Third, you need to consider your website’s overall look and feel. The colours you choose should fit with the overall design of your website. They should complement the other elements on your websites, such as the logo, typography, and images.


Many design elements affect traffic rates. Some of these elements include the site’s layout, the use of colours, the use of graphics, the use of whitespace, and the use of navigation. All these elements can affect how easily visitors find what they are looking for on your site and how long they stay on it.

If you are looking for a web design agency in Berwick, you do not have to look far because Spectra Digital Marketing has your back. We will ensure that your website draws in crowds and converts them into patrons. So, contact us now for more details!



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