Although there are constant changes in search engine algorithms, organic search remains the most important traffic source for most websites. As such, companies in 2022 must consider the research-based approach for search engine optimisation and focus on establishing quality content that appeals to their target audience.
This article will teach you the top SEO factors your business must consider in 2022. That said, incorporating these strategies will aid in increasing organic traffic and improving your website’s ranking on search engine result pages.
1. Expertise, Authority, and Trust (EAT)
Google’s E-A-T is a bundle of three components identifying a website’s content quality. Here’s an overview of each factor:
- Expertise: This refers to the writer’s ability to provide original insights about a particular topic. The author must be well-versed in the subject and capable of delivering fresh viewpoints and thoughts.
- Authority: This is a measure of the writer’s ability to establish themselves as experts. The writer should be able to back up their claims with data and evidence.
- Trust: This measures the writer’s ability to build trust with the audience. The writer should be transparent and honest in their writing.
The E-A-T components are crucial in SEO because they help Google understand the quality of a website’s content. This allows Google to rank a website on its search engine result pages (SERPs).
2. Link Building and Citations
Link building has always been a part of search engine optimisation because of its impact on a website’s search engine ranking. This process entails acquiring links from other websites. Google uses links to determine the quality of a website.
One part of the link-building process is a citation. A citation is any mention of your website on another website, with or without a connection. This component is used to determine the quality of a website by looking at the links that point to it.
Google uses citations as a way to measure the authority of a website. The more high-quality citations a website has, the more likely it is to rank well in search results.
3. Voice Search
Google has expressed a profound interest in voice search and its potential to revolutionise the search experience.
Voice search is an increasingly popular way to interact with mobile devices and smart speakers. This search type is typically initiated with a question or command, such as “What’s the weather like today?” or “Find me the nearest Italian restaurant.”
With search engine optimisation, voice search has become an important way to improve your website’s visibility. For example, if you sell flowers, use phrases like “buy flowers online” rather than just “flowers.” People use everyday language rather than keywords while doing voice searches. That’s why you should use natural language on your website as well.
There are several effective SEO factors to consider in 2022 to improve your website’s ranking on search engine results pages. These include developing a mobile-friendly website, optimising your website for voice search, creating quality content, and building links from high-quality websites. By implementing these SEO best practices, you can ensure that your website is well-positioned to rank highly in search engine results pages in the coming year.
Spectra Digital Marketing offers comprehensive, top-notch search engine optimisation services in Berwick, Australia. We ensure that our clients reach their goals of being easily found in top search engines and generating more leads and sales from their website traffic. Contact us to discuss your specific SEO needs.