An effective website allows visitors to easily get what they want. Visitors should be engaged and interested in your site and not bounce off during their visit. A well-designed website should consist of the right elements to attract new leads and retain existing customers. This article will go over the basic concepts to keep in mind when designing an effective website.
Website Design Elements All Small Businesses Need to Have
1 – Ease of Use
The website should be easy to navigate for visitors. The visitor should be able to easily find all the necessary information about your business and products and services. The visitor should not have to click multiple times to get the information they need. It should be simple and straightforward.
2 – Images and Visual Elements
An effective website should utilize visuals to grab the attention of the visitor. Images and videos are the key elements to engage visitors to your website. Images and videos should be relevant and added to complement the text, not to distract the visitor.
3 – Mobile Responsiveness
As consumers are visiting websites more frequently from their smartphones and tablets, it is important to make sure your website is responsive and also optimized for mobile devices.
4 – Social Sharing
Social media exposure is another key factor in the success and popularity of your website. Your site should be easy to share on social media platforms and include social sharing buttons.
5 – Functional Contact Form
The contact form should be straightforward and easy to use. The contact form should include all the necessary contact information, including phone numbers, fax numbers and email addresses. The contact form should make it easy to use and not be cluttered.
6 – Optimized Website Content
Content is king and should be a priority when designing your website. The content should be relevant and appealing to visit your website. The content should be written in a pleasant, clear and simple manner.
7 – Purpose-Centred Functions
The website should not focus on the needs of the designer but the visitors coming to your website. The design should be developed with the aim of solving the needs of your visitors.
8 – Make Information Easy to Find
When visitors come to your site, they should be able to easily find the information they need. Information should be relevant and organized in a clear manner.
9 – Welcome Messages
Make sure your website welcomes visitors and encourages them to spend some time on your website.
10 – Proper Call-to-Action
The call-to-action buttons should be clear, prominent and easy to use. The call-to-action buttons should direct the visitor to the necessary action they want to take.
Website design is a necessity for the success of your business. A well-designed website should be easy to navigate and give visitors a pleasant experience and make them want to return to your website again and again. A functional and effective website will have a positive impact on your site and your business as a whole.
If you need help getting your website and business out there, work with the best digital marketing agency in Melbourne! Spectra Digital Marketing can help put your business on the map and reach your digital marketing goals!