UI and UX Design Trends to Watch in 2021

Users and general web surfers visit numerous websites every day, and the main goal of the site owners is to keep users to stay there for long. User Interface (UI) and User Experience (UX) play a significant role in keeping users interested in your website.

To draw the users’ attention, your site must have equal levels of visual appeal and usability, which is why both UI and UX are crucial. Perhaps you’ve heard of the latest UI trends from services offered by website design and development agencies. If you want your website to be recognised, you shouldn’t miss out on the best UI and UX design trends this year. Here are five of them:

1. Minimalism

Minimalism is one of the best trends under the UI category this year. Many advertisements on multiple media platforms have used this trend to convey their message clearly but impactful. Discount ads, notifications, and different interfaces use minimalism for better customer interaction.

Many website designers have been looking for better ways to disseminate information with limited colours, proportions, and compositions. That makes minimalism the perfect design since it adheres to the concept that less can be more. 

2. Voice User Interface

Interaction with the voice user interface has become prevalent in 2021 under the UI/UX design category. The Voice interface is internal; therefore, it has more to do beyond the context and data synthesis. Many apps in the market these days offer translating of the voice into a language.

3. Pastel colours

Alongside minimalism, the use of pastel colours is another example of simple designs. By using pastel colours, designers can highlight the lightness and the unobtrusiveness of the website design. These soft colours beautifully fit any concept, and they create the right tone and atmosphere for websites, making them a favourite in 2021.

4. Mobile-First Approach

Studies show that half the search queries are generated from mobile phones in the current internet age. People generally use smartphones for anything they do, including searching for restaurants, stores and purchasing products. Mobile phones also come in handy for browsing travel marketplaces to book holiday trips. That made the mobile-first approach very effective in the current UI/UX design trends. When web design and development are created in this manner, customer satisfaction improves.

5. Blurred and Colorful Background

The trend of mix-and-matching different styles was revived in 2021 and has become increasingly popular. But now, gradients have become lighter but more complex. Most designers made do with two to three gradients of colours to create a linear gradient in the past. But these days, some designers go up to ten gradient colours, with the overlay often included.

Final Thoughts

These five UI/UX design trends are dominating 2021 in website designs, ads, social media posts, and more. With the current technology, these five trends are not going anywhere soon. In fact, they might be here for longer.

If you are looking for website design services in Berwick, Spectra Digital Marketing is the agency to call. We specialise in the latest web design trends that help in your business growth. Some of our services include branding, search engine optimisation, and an array of marketing services. We can turn your visitors into customers. Get in touch with us today!

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