It makes sense to have a website if you own a business in this modern tech-savvy world. In fact, having a website is a necessity if you want to stay relevant in a highly competitive industry. However, the design of your website is a crucial factor that could affect your website traffic and performance.
First impressions are crucial for the success of your site. Make sure you have a good one to welcome your site visitors. The main problem is that many people who run their businesses don’t have the time to update their websites constantly. They also do not always know what else they can improve on their sites.
If you want a better website performance, here are some common site issues you may want to look into.
Your Web Design Is Non-Responsive on Mobile Devices
Most people browse the internet using mobile devices. When your site is not responsive, it can be frustrating and disappointing. That is one of the main reasons why many people will not visit your site.
A non-responsive site indicates that your website will look terrible when viewed on mobile or tablet devices. Such a poorly designed site is a hassle to navigate through, not to mention that it will cost you a lot of traffic.
Your Site Has Non-Optimised Images
Images play a significant role in website design. They are the first thing that your visitors will see. If the quality of your images is not up to standard, the first impression of your website will be affected. A lot of people will tend to leave your site instantly.
Again, responsive image design is the process of adapting images to a variety of screen sizes. It is basically an approach that uses CSS media queries to adjust image sizes and resolutions.
If your images are not responsive, it will not please mobile users who will only be able to see a small portion of the photos you are trying to showcase. Your images should be resized to fit different screen sizes.
Your Site Has Poor Search Features
A lot of people tend to get lost in your website. Make sure you make it easy for your visitors to find what they are looking for. That is why every single page should have a search feature. It will help your visitors locate your products and services quickly.
The search feature should also have a distinctive list of products and services. It will help your visitors find the information they need while saving them the time they would otherwise spend on the search.
Your Site Is Hard to Navigate
Your website should be easy to navigate. If your visitors are looking for a particular product or service, they should not spend much time looking for it. They should be able to find what they need easily.
Pages Load Slowly
One of the reasons why many people will not return to your website is the speed of your site. If the pages load slowly, your visitors will get bored and leave your site.
Slow site performance is a big issue because it can create a wrong impression of your business, leaving a negative impact. You must be able to fix the speed issues of your site.
Conclusion
If you want to increase website traffic, consider the factors mentioned above. Make sure your site is easy to navigate and has a practical search feature. The way you design your site is crucial to the success of your business. You can do your best to create an effective site, but it will be useless if your site does not design well.
Need a web design expert in Beaconsfield? Spectra Digital Marketing offers full-marketing services from branding to SEO, Google Ads, and web design. Let us help you improve your website to reduce that bounce rate.
