When a customer visits one of your landing or product pages and leaves without interacting with the page content, they may have found your site to be boring, difficult to interact with, or too slow to load. Regardless of the reason, the bounce rate represents the percentage of visitors who did not engage with the site and left prematurely. A high bounce rate indicates that online consumers do not find your site engaging or compelling enough to explore.
There are a number of ways that webpage bounce rates can be reduced, mainly:
- Having a responsive store and pages
- Including the accurate information on the proper pages
- Reviewing top channels
- Speed improvement
What Is A High eCommerce Bounce Rate Like?
On most websites, more than half the visitors leave within one page load. On a blog, the bounce rate may be over 90 per cent. Most people are just passing through. They found what they were looking for and left. That’s perfectly understandable.
eCommerce websites and webpages tend to have lower bounce rates, below 50 per cent or so. The same goes for retail websites. So anything above half or well over that is certainly cause for concern.
Read on to learn more in-depth about the ways to lower the bounce rates on your eCommerce website:
Have A Responsive Store and Pages
Mobile users are the majority of visitors to eCommerce websites. A lot of people tend to do initial research on their phone. This is why it’s very important to be ready for mobile visitors. The overall UX has to be the same for visitors browsing on mobile and through their desktop alike. No matter what size device a shopper is using, your website should appear crisp, clean, and easy to navigate.
Include the Accurate Information On the Proper Pages
Having accurate information on all your pages can go a long way. Visitors will want to see certain things in certain places. Figuring this out can take awhile, but it’s well worth the time spent. That said, there may still be blind spots that can lead a bounce rate to go up for no apparent reason.
A good additional tip is to make sure the navigation bar is easy to find, and your main landing pages aren’t too cluttered. That can go a long way in helping people to find what they want and encourage them to make a purchase.
Speed improvement
Most marketers and developers already know that page loading times and conversion rates are directly correlated at this point. Still, business owners and web admins alike seem to conveniently overlook how bottom lines get hit by slow loading times.
Having a faster website will exponentially improve the user experience of visitors. They will be more inclined to go through the site and pick out things to put in their cart if your webpages—along with product information and photos—all load lighting fast.
Conclusion
eCommerce websites generally have bounce rates that are below 50 per cent or so. Anything above that can be considered high and should be addressed. Ideal ways to do so include including accurate information on the proper pages, speed improvement, and having a responsive store and pages.
Working with the best digital marketing agency in Melbourne can reduce your eCommerce website’s bounce rates. Spectra Digital Marketing can do just that and more! We’re based in Berwick, Australia, and offer a plethora of services, including web design, SEO, and social media marketing.
