Which Social Media Platforms Are Best for Your Business?

One of the most life-changing parts of the way technology has advanced is social media. There are many platforms out there, including but not limited to:

  • Facebook
  • Flickr
  • Instagram
  • LinkedIn
  • Pinterest
  • Snapchat
  • TikTok
  • Twitter
  • Vimeo
  • YouTube

In truth, when trying to figure out the social media platform or platforms that your business will benefit from, your audience is the best deciding factor. Understandably, it can be rather tricky to decide where your efforts will be spent best. There are many platforms, but it’s impossible for every single one to work equally well for your business. 

Read on for tips to decide which social media platform is best for your business:


Without question, the biggest social network on the internet is Facebook. The name recognition is incredibly strong, and they have nearly 2 billion active users worldwide. The American demographics of Facebook are essentially comprised of 29% of men and 32% of women aged 25 to 54. Only a mere 9% are between 18 to 24 years old. It’s a great means for your business to network and gain exposure all over the world. There are a lot of things that a user can post, such as links to content, photos, events, live video, items for sales, and that’s just the beginning. 

If the target demographic of your business is an audience that’s slightly older, your best bet is Facebook. It has a wide range of blended demographics, more than any other social media platform. Almost half of the platform’s users (around 44%) check Facebook multiple times a day.


This platform that promotes business networking is best for people in the B2B industry. It has over 100 million users in a month; almost half (40%) sign in every day. There are LinkedIn Groups, which cater to particular industries and niches. A mere 13% of users fall between 15 to 34 years old.


For a more text-based way of reaching out to others, there’s always Twitter. In the beginning, the character count was strictly 140 characters. Recently, the count doubled to 280, though many people still like to stick with the original 140. It’s also a widely used platform all over the world; the posts made are referred to as Tweets. Aside from status updates that are based on text, users can also post polls, images, links, and videos. The feed is much like Facebook: a constant stream of posts. However, for Twitter, the posts generally appear in chronological order.

The user demographic on Twitter is rather wide: 25% of users are 30-49 years old, while 37% of users are 18-29 years old. Out of everyone that uses the internet, 21% of females and 24% of males are on the platform. Usually, it’s used by businesses for customer service.


One of the key advancements in technology has been the birth of social media. It’s a great way for businesses to generate leads and spread brand awareness. Platforms worth looking into are Facebook, Instagram, and Twitter, depending on your needs and/or target demographic.

Need help with Digital Marketing? Reach out to Spectra Digital Marketing today! We offer digital marketing services such as SEO, web design and development, and social media marketing in Berwick, Australia.

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