Search engine optimisation (SEO) should be an integral part of any brand’s long-term strategy for growth. It involves identifying keywords relevant to your business and producing content that targets these. SEO works with ‘organic’ results; that is, traffic generated without the help of paid advertising. It is usually done through a company’s blog or official social media page.
Here are some more ways SEO helps you grow your business.
1. It establishes you as an authority
Ranking on the first page of a search engine like Google or Bing means your website is a trusted source of information. People come back to things that give value to them, and you can only land on the first page of search engine results if you provide that to your audiences. If you provide high-quality, relevant content and deliver it promptly to visitors on your pages, Google views your website as credible and safe, pushing it further up the rankings.
Another way you can become an authority online is by optimising your Google My Business listing, this has details like the location of your shops or offices, contact information, and even customer reviews. If people see that you have a legitimate place of business and that other customers are satisfied with your service, they are more likely to engage with your website.
2. It brings high-quality traffic to your pages
SEO and digital marketing give you the ability to slice your demographics precisely and target different audiences for different campaigns. Instead of buying a 30-second spot on television, which will be aired to anyone who watches at certain hours of the day, you can control who sees your ads based on insights you get from data you get through SEO.
Optimising your content for your audience means you are reaching people who are already interested in your products. They are more likely to respond to calls to action and buy your items or sign up for your newsletter. You can also target every stage of the marketing funnel.
For example, you can produce content that serves as primers, in-depth analyses, case studies, and more. Though users at the top of the funnel are not likely to convert immediately, they eventually would, if you structure your content properly.
3. It gets visitors to your website even as you sleep
You don’t need to be confined to office hours when you use SEO in your digital strategy. It can help you promote your business 24 hours a day, seven days a week—which is important, considering Google processes tens of thousands of requests a second.
Digital marketing puts control in the hands of customers, which makes them more likely to further engage with you. They do not have to visit your office during daytime work hours or see your shop’s billboard only when they pass it on the way to work. People can get information about your company when they need it.
4. It quantifies the impact of your campaign
To secure marketing campaigns in the future, you must succeed with your current one. After all, it is hard to justify why you must spend on something that does not have a positive impact on your company’s bottom line.
SEO helps you measure how effective your marketing campaign is through tools like Google Analytics or other similar software. It’s easier for marketers to assess their strategies’ performance today since analytics tools provide metrics like website traffic, bounce rate, conversions, and time on site.
5. It improves your overall return on investment
Analytics tools can provide insights into the effectiveness of your SEO campaign. They can inform your succeeding marketing efforts, and help you identify which strategies to use again and which ones to forego.
Furthermore, SEO increases your lead conversion rate. Since you’re targeting people who are likely to be interested already, and you are doing this beyond office hours, you will undoubtedly reach more people than if you stayed with just traditional marketing techniques.
There are many reasons a company should invest in search engine optimisation. From reaching new clients to boosting brand awareness, SEO is a sustainable way to build your business presence on the internet and provides a win-win for consumers and companies.
You will need a partner in your marketing strategy for the internet, so choose a team that can deliver. We’re a Berwick-based agency providing affordable, local SEO in Melbourne. Get in touch with us today to learn more!