Website traffic is crucial for every business with an online presence; the more visitors you have, the more opportunities you have to build brand recognition, build relationships, and eventually sell your service or product. This is why a sudden decrease in web traffic is a frightening possibility since it inevitably leads to company losses and a cut in profits.
There might be several reasons why traffic to your website has been dropping. We’ve collected a list of five of the most typical causes of traffic drops as well as what you can do about it. Continue reading!
1. Outdated Keyword Strategy
The decrease might be attributed to changes in keyword use. Perhaps you’re utilising too many similar keywords and scattering traffic over several posts. If your website traffic is gradually declining, it may be time to reconsider your keyword approach. Even if you don’t, you should still monitor your content to see its rank for specific keywords.
We strongly suggest evaluating your keyword strategy regularly to identify generic and out-of-date terms, as well as studying and updating content. This keyword research may even lead to the discovery of fresh content ideas that you hadn’t thought of before. Not only do you produce better content, but you also boost your SEO and gain more visitors.
2. Algorithm Updates
When there is a drop in organic traffic, this is typically the first place people check. But, as long as you’ve been performing SEO correctly, no algorithm update will make a significant impact on your organic traffic. It’s a different situation if you’ve used blackhat SEO tactics to boost your site’s ranking artificially.
As a result, you should avoid adopting any blackhat approach, which may work for a brief period but eventually be discovered by Google’s watch dogs. Instead, implement a successful cross-channel search strategy that includes sound SEO tactics that do not violate regulations to protect yourself from this problem. Check out this article on the history of Google’s algorithm updates to learn more!
3. Content Quality is Deteriorating
When it comes to SEO and growth tactics, content is king. Users will not engage with you if you do not have material that helps them. If your pages aren’t worth ranking, Google won’t even rank them, which means they won’t appear high enough in search results to attract visitors.
It is difficult to overestimate the importance of high-quality content. So many websites continue to produce generic, low-value content that has no bearing on SEO. Before you publish material, consider how well your writer has done their research, whether it is free of spelling and grammatical mistakes and if it provides something fresh or unique on the subject.
Check out our article on how content writing boosts organic traffic to learn more!
4. Technical Issues
Use publicly accessible tools such as Google Analytics, Google Webmaster Tools, Google’s Mobile-Friendly Test, Alexa, Moz, YSlow and others to identify technical issues. First, address the essential issues: 404 problems, slow website loads, missing/incorrect on-page SEO (search engine optimisation) components, etc. Then, proceed to more philosophical concerns like performance optimisation, A/B testing, user experience (UX), heat-mapping and so forth.
5. Tracking Code Issues
A modification or issue with the site’s tracking code is one of the most ignored causes of traffic reductions (assuming the website depends on something like Google Analytics).
Analytics plug-ins or website code modifications can frequently cause tracking code difficulties, resulting in inconsistencies in analytics data. Before devoting effort to debugging elsewhere, always double-check the tracking code.
This list shows that the primary reasons for losing organic traffic are black hat SEO techniques, poor site website functionality and outdated strategies. Fortunately, these issues are readily remedied by hiring a skilled and trustworthy digital marketing agency.
Trust only the best digital marketing agency in Melbourne to get your web traffic up and running in no time! We at Spectra Digital Marketing will go the extra mile with a team of digital marketing experts to identify weak points in your digital strategy that might negatively influence your traffic. Get in touch with us today to learn more!