Online social media marketing is a very important part of your overall marketing strategy. You have to take your time to ensure that you’re doing things properly. All of this is going to help to build traffic and keep your customers interested.
If you’re going to do social media marketing, however, you need to make sure that you avoid these common mistakes.
Not Having a Strategy in Place
You should have a specific strategy in mind before you start your social media marketing campaign. You should know where you’re trying to go and how you’re going to get there.
Just because you have social media accounts doesn’t mean that you’re going to have an effective marketing campaign. You need to make sure that you have a plan in mind before you actually start turning things on. If you don’t have a plan, you might end up wasting a lot of time and money.
Not Responding to Comments
Social media marketing isn’t just about posting on your social media accounts. While you do want to post regular updates on your accounts, you should also be monitoring them.
You should read any comments that come in and respond to them when you can. If you let things sit, you’ll start to look like you don’t care. This can lead to potential customers losing interest and moving on to another brand.
Not Responding to DMs
You should also be responding to the direct messages that you get on social media. This includes both mentions on your main social media accounts and your personal accounts. While you don’t want to spend all of your time on social media, you should make sure that you’re monitoring it.
This is especially important if you’re going to use your DMs to advertise and sell products. Otherwise, they will start to lose interest and move on to other brands.
Not Posting Consistently
If you want your social media marketing to be effective, you need to post on it consistently. You should post new content on your accounts at least once or twice a day. You’ll also want to take a look at your competitors to see their posting schedules and based your own from there.
Not Using Analytics
You should be using analytics to help you track your social media marketing. You can use Google Analytics to get the information you need. This will help you to determine what’s working and what isn’t working.
If something isn’t working, you can make changes and adjustments. This will help to improve your marketing campaign.
Not Having a Call to Action
Your social media marketing should have a call to action. You should have a call to action on each of your social media marketing pages. You should also have social sharing buttons.
When you have these things, you’ll be able to get your target market to do what you want them to do. This can help you to build more traffic to your website and get more sales.
Not Humanising Content
When you’re creating content for your social media marketing, you want to try to be as human as possible. Your goal should be to create something that sounds like it’s coming from a human. This should include things such as typos and grammar mistakes.
If you have too much of a perfect image, it will just turn people off. You should be authentic.
Social media marketing is a very important part of your overall marketing strategy. It can be a very effective tool if you’re doing it properly. This means that you have to make sure that you avoid these common mistakes. If you do, you’ll be able to build traffic to your website and get more sales.
Spectra Digital Marketing is a digital marketing agency in Berwick that helps small businesses to increase their online presence and enhance their online sales. Let us help you improve your social media presence with our digital marketing strategies. Contact us now to learn more.