Signs Your Social Media Marketing Strategy Needs Improvement

Now that most businesses are switching to the digital world, the market is more fast-paced and competitive than it has ever been. There is a boom in the market for buying products online, whether for big brands or small shopkeepers. Your posts are also more likely to remain on top for more people to see if your posts have more engagement.

Your Posts Are Getting Little to No Response

If you post regularly but not getting much of a response, your marketing methods may not be effective. You will have to examine your business insights to see which posts get more engagement with your customers. Your social media marketing strategy needs to include posts that are stimulating and engaging.

You Are a Start-up Company or Brand

It can be difficult for start-ups to achieve success in a short time. While you don’t have to invest in an expensive marketing team to ensure your success, launching a completely new product may require a bit of strategy and time. You need to advertise your product on all platforms where your target market may be, and you may have to consider getting social media influencers to promote your product.

You Have a Few and Inconsistent Posts

You are less likely to get your customers to engage with your posts if fewer posts and inconsistent updates. You will need to post more frequently to make sure your customers see your posts on their feed. Your posts are also more likely to remain on top for more people to see if your posts have more engagement

You Are Losing Customers 

A common reason why you may be losing customers online is due to poor customer service. This may indicate that you have an ineffective social media team. You need a team that will respond to queries quickly and with professionalism. 

They would also need to take note of and respond to complaints about your product or service. Other customers will see if your company does not respond to queries and complaints online, fostering distrust and disinterest.

You Have No Conversions

The main focus of a marketing strategy is to increase your sales and the reach of your site. Your posts should lead to other platforms such as your landing page for leads or your site for purchases. If you are posting without aiming for conversions, you are only gaining vanity metrics that don’t convert to sales and profit.


With the ongoing boom in the digital market, it is important now more than ever to have an effective social media strategy. Now that everyone is online, everyone has the chance to reach their potential customers and engage with them. Pinpointing the weaknesses in your current social media strategy can help you pinpoint areas you can improve on.

Are you in need of online marketing services in Melbourne to help you work on your social media marketing strategy? Our expert team at Spectra Digital Marketing can help you achieve the business growth you desire. Head on to our website, and we can create a free, no-obligation quote for your specific online marketing needs.