Search Engine Optimization (SEO) is a crucial part of any digital marketing strategy for businesses. Not only does it help put your website on the top ranking of the Search Engine Results Pages (SERP), but it also drives traffic to your site that can bring in opportunities for your business. However, not everyone can do SEO, and if you’re new to this, you may want to leave it to the SEO experts for faster and more efficient results.
Unfortunately, a lot of companies fall prey to SEO services that can be quite costly. How do you ensure that you hire an affordable yet highly reliable SEO service for your business? Here are four practical tips for you.
1. Conduct research online
Create a list of prospective SEO providers by looking online. You can start with SEO providers that cater to the industry you’re in. Check to see the first few agencies that appear on the first page of SERP. This alone can already prove how effective the SEO services of these companies are. If they can put their sites on the first page, they can probably do the same for your business website.
2. Obtain multiple quotes and compare prices
Now that you have a few names of SEO providers, it’s best to get multiple quotes from them to see how much they charge for their SEO services. From there, you can compare various prices and offers to see which options suit your SEO budget and needs. Also, getting in touch with these agencies will give you an idea as to which companies are responsive and helpful. By doing this, you can further trim down your list of prospects.
3. Check online reviews and testimonials
At this point, you may have already narrowed down your list to a few worthy prospects that all suit your SEO budget. It’s about time to check online reviews and testimonials to see how these prospects have worked in the past. See what previous clients have to say about their services and if they were happy and satisfied. If you can get in touch with these references, that will further help you decide.
4. Contact your prospects and see which fits your SEO needs
When you have listed a few prospects, contact them to gauge which company suits your SEO needs. While you’re at it, be highly specific about what you need and ask how they plan to address your SEO needs. See if they have customisable options or personalised services that can cater to your needs. From there, you’ll be able to decide on the right fit for your business.
There’s no denying that SEO is paramount for your business and marketing if you want to be competitive in this digital age. However, you don’t necessarily have to invest in expensive SEO services to ensure top ranking and high traffic. Follow our guide above—search online, compare multiple quotes, check online reviews, and contact your prospects—and you’ll soon see the right fit for your business.
We’re a digital marketing agency in Berwick, Melbourne. If you’re looking for an affordable SEO in Melbourne, get in touch with us to see how we can help!