How To Do Keyword Research For Free In 2020


Keyword Research is one of the first steps taken when starting to optimise a website for search engines. But not everyone has a marketing budget that allows them to hire someone to handle their marketing so this post is perfect for you if you are in that category, or if you just want to learn more about SEO.

In this guide, we will explain what Keyword Research is, why it is important, what the different types of keywords are and then in the second half of the post we will show you some free tools that can help you get started with Keyword Research for your businesses website.

What is Keyword Research?

Keyword Research is the act of going and finding the most relevant search terms that you would like your website to rank for. Keyword Research is one of the first steps in any SEO or content marketing strategy because it is where you start to find out more about a potential customers journey when searching for what you offer.

Why is Keyword Research important?

Keyword Research is important as it allows you to build out a detailed customer profile as you discover what they search for, such as the phrases and words they use. Keyword research lets you see what topics in your industry are the most popular, which allows you to implement them into your content strategy so you can start becoming the answer to peoples questions about your industry.

What are the different types of keywords?

Short-tail Keywords

These are typically search terms with three words or less and are highly competitive. When a user searches using a short tail keyword they are typically at the beginning of their buying journey, they are simply looking for broad information about a topic.

So an example of a short-tail keyword would be ‘’Digital Marketing’’ as this is an incredibly broad term due to Digital Marketing having so many different methods and topics to cover. If someone as to search this they would most likely not be too familiar with the industry and would be looking for more information as to what exactly ‘’Digital Marketing’’ is. 

Long-Tail Keywords

This will be longer than three words as well as being much more specific. Long-tail keywords will have a lower search volume and can sometimes be less competitive depending on the industry. 

Long-tail keywords will have an intent behind them that is easy to pinpoint, this could be something such as a specific product or service. An example of a Long-tail keyword could be ‘’how to perform keyword research for search engine optimisation’’ 

We can clearly see that the searcher is looking for specific information about Search Engine Optimisation.

Geo-targeting Keywords

This is a fantastic option if you are a local business looking to get more work in your area. You can target specific areas such as suburb, state or country. 

The fantastic thing about Geo-targeting keywords is that they have low competition, a very specific search intent and can be easily implemented into your content. 

An example of a Geo-targeting keyword could be ‘’Search Engine Optimisation services Berwick’’. 

This keyword clearly states the service that the searcher is looking for and the area which they are looking. 

The only real drawback of Geo-targeting keywords is that they will typically have low search volume, but because of the high intent in the keyword, it is more likely that the searcher of this phrase is ready to purchase.  

Intent Targeting Keywords

This is a broad term as both Long-tail and Geo-targeting keywords will typically have high intent behind them. 

But looking for specific keywords that have high intent is incredibly important to your SEO strategy as these are the ones that will most likely bring the most traffic to your site if you can answer the intent.

How to start Keyword Research? The first thing you should do?

Make a list of all the products and services you offer.

Start out by listing all the products or services that your business offers including all relevant names for these products and services. If you sell products to different countries this is especially important as different countries will describe things with different phrases.

A list of the areas you service.

Next, if you are a local business especially, but also if you are a larger entity, it is important to build out a list of all the areas you service as you can pair these with the services you offer to create Geo-targeted keywords and phrases.

Any other relevant topics that you would associate with your business or industry.

Put yourself in the shoes of your customer and think about what words and phrases they might use when looking for your products or services. 

Now you can brainstorm keywords Based on all the items you have listed by pairing them together.

Free tools that can help you start your Keyword Research

Using the Google search bar for keyword research

This is a great place to get started as the Google search bar can bring up keywords and phrases that you may never have considered.

To start simply type your first keyword into the search bar without actually clicking ‘’search’’, what you want to do is add a space after the keyword and a list of other phrases about that keyword will appear in the suggestion box underneath. 

For our example, we are going to use the key phrase ‘’boxing gloves’’.

Free keyword research guide for complete beginners.

As you can see we have been given a list of more keywords we could target, however, when we start to type more letters into the search bar we are given more suggestions.

Using google auto suggest for keyword research.

All you have to do is cycle through the entire alphabet and decide on which of the suggested keywords you believe represent what your website provides.

Using Googles related searches section

When we search for a particular phrase, Google will show you a number of popular searches that are related to the phrase you have searched for, this is very effective for keyword research as it gives you insight into the current popular topics that your audience is actively searching for. 

The related searches section is located at the bottom of the search results.

Using google related searches for keyword research.

These are popular searches that you can add to your SEO strategy to start becoming the answer to a potential customers query.

Google Trends

Google Trends is a free tool that allows you to see how popular a certain search term is and contrast this with how popular it has been over time.

Using google trends to determine search volume.

Google trends will also provide you with suggestions related to that term.

Using google trends for keyword ideas.

Using Ubersuggest by Neil Patel to determine the best keywords for your strategy

Once you have a list of keywords that you believe would be worthwhile targeting with your SEO strategy, you can use Ubersuggest to gather more insight into the search volume of these keywords, how competitive they are and you will also find a list of more keyword ideas relative to the one you enter.

Information about keywords on ubersuggest.

It is important to keep in mind that the search volume numbers are ballpark figures but they do still provide insight into whether a keyword is worth targetting or not. 

Keyword suggestions using ubersuggest.

The keyword suggestions are great for identifying more related keywords that may be less competitive and worth building your content around.


So once you have your list of keywords that you have determined are the best to rank for, you can get started on optimising your site for these keywords. 

Make sure you follow us on all our social platforms as we will be explaining how to do this in a future post.