The pandemic has forced customer marketers to change their content marketing plans, but social media content is still important because more people use digital channels for receiving information. Some inspiration for content marketing would be helpful for people to get started. There are the best fresh and user-friendly content formats that can help people stay more organized and inspired.
A Beginner’s Guide for Social Media Content Creation in 2022
1 – Carousel Posts
Carousel posts are a great way to show off multiple products, services, or images in a single post. They are also a great way to tell a story or provide information in a visually engaging way.
To create a carousel post, simply create a new post and select the “carousel” option. Then, upload the images or videos you want to include in the post. You can also add text, links, and call-to-action buttons to each image or video in the carousel.
2 – Stories
Stories are a great way to share quick, behind-the-scenes glimpses into your business or personal life. They are also a great way to engage with your followers on a more personal level.
To create a story, simply create a new post and select the “story” option. Then, upload the images or videos you want to include in the story. You can also add text, stickers, and filters to your story.
3 – Data-Informed Content
Content is the key to success on any social media platform. Stories are no different. To create content that will perform well on Stories, you need to understand what content performs well on the platform. This means collecting data and using that data to inform your content strategy.
4 – Instructographics
Instructographics are a type of infographic that focuses on providing instructions or steps on how to do something. They are the perfect blend of informative and visually appealing content.
To create an instructographic, start by finding a topic that would be helpful for your audience. Once you have your topic, break it down into a series of steps or instructions. Then, create a visually appealing design that highlights each step.
5 – User-Generated Content
User-generated content (UGC) is any type of content that is created by users of a product or service rather than the brand itself. UGC can take many different forms, but some of the most popular types include user reviews, testimonials, and social media posts.
UGC is a great way to create content for Stories because it is authentic and relatable. When people see UGC, they can immediately see themselves using the product or service. This makes UGC an incredibly powerful marketing tool.
As we move into 2022, brands will need to use different types of content to stand out from the competition. Video content, in particular, will become more important as it allows brands to tell their story in a more engaging and visually appealing way. Additionally, brands should focus on creating content that is interactive and informative, as this will help them to connect with their audience on a deeper level.
If you are in need of a digital marketing agency in Berwick, come to Spectra Digital Marketing. We offer SEO, web design and development, and social media marketing in Berwick, Australia.