Now more than ever, companies are moving away from the traditional brick-and-mortar store model. When it comes to the overall landscape of business, online URLs are the most important location there is. It’s especially timely, given all the stay-at-home orders due to the pandemic.
Moving online has been a survival tactic for plenty of businesses. Sadly, many brick-and-mortar locations weren’t able to make the transition, instead having to shut down entirely.
Thanks to online marketing, it’s entirely possible to turn a physical store into a must-go location as restrictions lift and stepping out of the house is allowed.
Read on to learn more about promoting a brick-and-mortar business online:
Make Sure You Stand Out
One way to ensure that people will visit your store is to set yourself apart from the other businesses. You can accomplish this in a variety of ways, including:
- Come up with giveaways such as having a set day for the first 10 customers to get one of your most popular products for free. Post this on social media for a wider reach!
- Create content that will give off a memorable first impression, like a quick “welcome to our store” video complete with a shot of your doors opening.
- Have a photo wall or photo area where customers can take selfies; encourage them to post with a certain hashtag and offer discounts.
Optimise Your Listings on Sites
Search engines like Google use social data to help rank sites, making it incredibly important to update your profiles on major social media sites. Take the time to check the accuracy of your information on the likes of Yelp, Foursquare, Google+, TripAdvisor, and update accordingly as needed. When you’re easily searchable on these sites, customers can easily know your location and visit your store.
Promote Your Store in Online Communities
Create e-flyers that list the store’s upcoming, in-store events and in-store events hosted by the rest of the neighbourhood. Draft a newsletter, including weekly or monthly coupons that customers can use. Make yourself visible on social media, telling customers you exist offline.
Stay Safe and Keep Customers Informed
It goes without saying that brick-and-mortar store shopping comes with a lot of safety concerns. People are understandably worried about situations like social distancing and limited capacity. Be sure that your policies and guidelines are shared in an on-brand yet modern way. Consider an Instagram TV Reel with frequently asked questions or even an informative video on TikTok.
Reel in Your Past Customers
Those who were inconvenienced by the pandemic and switched to digital shopping will likely be the first to return. Many of these shoppers will be on the fence about returning to physical stores and shopping, so give them incentives as encouragement. Offer them something different like in-person discounts or some type of freebie.
The pandemic led to plenty of stay-at-home orders, forcing many physical stores to close. Now that the world is opening up thanks to vaccines, shopping offline is slowly on the rise again. In order to market your brick-and-mortar store for customers to come in, optimise your online listings, be visible on online communities and create content on how they can stay safe while shopping in your physical store.
Work with no less than the best digital marketing agency in Melbourne to promote your brick-and-mortar store online. Reach out to Spectra Digital Marketing today! We have a wide range of services, including social media marketing, web design and development and SEO.