Do you own a business with no website?
There is a lot of common reasons why a business owner is sceptical about investing in a website for their business. Some of the most common ones we hear include ‘’It’s too expansive’’ or ‘’I have enough work already coming in! I don’t need a website’’. This article will outline 6 reasons why you need a website and how it can become a fantastic asset for your business.
But let us just address those two concerns we mentioned earlier.
A website should be viewed as an investment, it is highly likely that if the website has been created with a specific goal in mind, whether that be collecting leads or selling a product online, the return should be much higher than the initial investment.
As for having enough work already. This is never guaranteed, the world is unpredictable as we have seen in recent events, a lot of businesses are having to shut down their operations or let go of staff due to their work drying up. If your work suddenly dries up and you need to find more you are going to be competing with other businesses that already have established websites.
Deloitte provided an analysis of how digitally advanced small businesses perform compared with those who refuse to adapt and the findings are crazy!
Digitally advanced small businesses when compared with those who were not:
- Earned two times the revenue
- Experienced revenue growth that was nearly four times higher
- Had an employment growth rate that was six times higher
Do you still believe your business doesn’t need a website? Keep reading…
1. A website will expose you to more potential customers.
Did you know that 81% of consumers will conduct online research before making a decision to purchase? If your business has no website, you can consider this chunk of your target market gone.
Your website can act as an advocate for your business 24 hours a day, 7 days a week, 365 days a week, no matter how dedicated you are to promoting your business there is still no way you can be there as much as a website. Think of your website as an employee who is always working for your business. When you have a website your business is never ‘’closed’’, your customers won’t always be searching for your business during your working hours meaning if you are unable to collect leads once you go home for the day.
2. A website will add instant credibility to your business.
It’s no longer a novelty for a business to have a website, we live in a world that is becoming more and more dependant on digital channels every day, in fact, 56% of people won’t trust a business that has no website. Having a good looking website helps you present your products and services as a legitimate business.
We all know that first impressions count, customers want to find what they are looking for quickly and if you can’t provide the information they need they will move on to your competitors who can. A website allows you to showcase your industry expertise and position you as the go-to company for your product or service.
3. A website will save you time in the long run.
As a business owner, you are most likely an expert in your product or service, and this means your time is better spent working on your business rather than trading emails, calls or communicating with potential customers unless you know it’s going to result in making you money.
As a business owner, you shouldn’t have to spend time answering simple questions about your business such as:
- Who are you?
- What services do you offer?
- What areas do you service?
- How can I contact you?
Your website can provide answers to common questions and inquiries that customers. How much time do you spend doing invaluable, and monotonous tasks that take time away from activities that actually affect your bottom line?
4. In the B2B industry, 62% of purchases are finalised based on digital content.
B2B buyers will make an average of 12 online searches before deciding which business to contact and have more than likely already made their decision on who they want to work with.
In these industries, contracts can be worth thousands of dollars, think of how many leads and enquiries you are missing out on every week because they can’t find you.
5. A website allows you to position your brand as industry-leading.
A website will define the online perception of your business.
A website allows you to create content about relevant topics in your industry, not only does this convert more customers as you are providing answers to their questions but it also allows you to market to the exact customers you are looking for.
Not only is the content you create good for answering common questions but will help your SEO (Search Engine Optimisation) for your website, this can result in you ranking higher in the search results for your industry and as a result, having more customers coming to you organically.
6. It is more cost-effective to have a website than to not.
If you are looking to market your business, a great website should always be your first priority, if you are worried about the cost of a website, you shouldn’t be. A website should always be viewed as an investment and with the right promotion, whether that be paid social media advertising or SEO will offer a better return on investment than not having a website.
Whats’s even better about investing in a website? Its a legitimate business expense that you can write off when it comes to tax time.
In summary, the benefits a website can bring to your business outweigh the initial investment to get one.
The investment is a small barrier to entry to the way it can grow your business. If your business is currently lacking in the website department, you need to make this your number 1 marketing priority.
If you’re ready to get started today check out our website design process and get in touch with us!