Only a few months are left before we enter another year, so now is the perfect time to prepare for your digital marketing efforts for 2022. You know how quickly the digital marketing landscape changes every year. Hopefully, your business was able to keep up with the changes. If you weren’t able to, don’t worry; we got your back in the upcoming year.
Today, we will discuss the digital marketing trends you should not miss out on in 2022. You need to know about this so that you can shape your digital marketing approach effectively and help you make informed decisions when using technology for your business.
Let’s get to it!
Get Ready for the Rise of AI in Digital Marketing
While many companies are already using Artificial Intelligence (AI), it will continue to flourish in 2022. AI is the simulation of human intelligence processed by machine learning. When used for your digital marketing, it can automate basic tasks like reporting on website traffic, recommending keywords to optimise your organic search and predicting what customers are likely to buy in the future based on their history of purchases and browsing.
That said, you definitely need to adopt AI in your digital marketing strategies in 2022 because it can significantly help you rank higher on search engines like Google.
Prepare for Chatbots and Voice Assistant Integration
As per industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending via voice assistants is expected to reach 18%. If you have not optimised your website for voice search yet, you should prepare for it now and implement it as soon as possible.
Another thing you should consider in 2022 are chatbots. Chatbots can automate customer service needs for better efficiency when handling customers’ inquiries on social media channels, email marketing and other online platforms. You should have it in 2022 so that you can provide your customers with a personalised and engaging experience in your company.
Have a Plan for the Transition to Mobile-First Marketing
Some business owners still fail to make their website mobile-friendly, although more people are using smartphones and tablets instead of desktops. If you’re doing the same, you should optimise your website design for mobile use right away. It’s particularly important because it’s part of your marketing strategy. You can also develop an app with your company’s information so users can access you easily. They can just download it on their mobile phones and tablets, and they can now take advantage of your offers and get information regarding your business through the app.
Create Multichannel Marketing Efforts for a Connected Digital Experience
Since 2020, the days of just relying on websites and cold-calling have been gone. By then, you should have multiple channels to interact with your customers. When we say multichannel marketing, we mean that you should create a blog, website, social media, group chats, and host webinars or events and even attend conferences so you can interact with your customers better. This way, you can reach a wider audience because different channels have different audiences. Don’t just settle with one channel; make your customer base stronger by creating as many channels as you can.
Remember, there’s always something new happening that could affect your digital marketing strategy. As a brand or a business owner, you should always be on the lookout for the trends so that your business can compete in the market. Make sure you plan around these digital marketing trends in 2022 so you can be ready when the year comes.
If you’re looking for the best digital marketing agency in Melbourne, specifically Berwick, to help you with your digital marketing preparations, Spectra Digital Marketing is the perfect company you can rely on. We go the extra mile to research your industry and your dream clients to build a strategy that delivers. Get in touch with us today!