Search engine optimisation (SEO) remains one of the most popular and effective methods to strengthen your online presence and attract your audience. While it is true that it improves your credibility, promotes your brand, and increases your online visibility, this digital marketing strategy is only beneficial if you do it right. In fact, using the wrong optimisation techniques can penalise your website. For this reason, it’s important to stop believing in these common SEO myths:
SEO Is A One-Time Thing
Incorporating SEO into your overall marketing efforts is vital for your success. However, it doesn’t produce your expected results overnight. It is a long-term marketing strategy that requires a continuous refinement process and consistent SEO.
SEO involves creating content and mastering the search engine’s algorithm, which obviously takes time. Additionally, generating sustainable, profitable results highly depends on the budget and effort you commit. Because of this, it’s important to view this strategy as an investment with a long-term return.
Duplicate Content Causes Penalisation
Many marketers and business owners believe in the common SEO myth that having duplicate content on your website causes penalisation. Although there is no penalty for it, search engines divide the authority between copies, which can make the backlinks drop in ranking and harm your organic reach.
SEO Is Effective Only for Boosting Rankings
Gaining number one ranking on search engines is the goal of all online business owners. SEO can definitely help you achieve this goal, but it also offers other benefits. Additionally, don’t expect to get the most traffic even if your web page ranks at number one. In reality, even if you don’t rank for the top spot, you can still build authority and raise brand awareness. If you work on your entire website’s SEO, you’ll have a better chance of creating an effective user experience.
Social Media Platforms Improve Search Engine Rankings
Social media marketing helps you generate huge engagement and enhance awareness about your brand, but its results are not enough to boost your rankings. However, it can still propel your business forward since it is effective in driving traffic to your website. Once your post becomes viral on social media, you can also increase the number of your followers, build your credibility, and even get free referrals.
Keyword Research Is Ineffective
Performing keyword research is known as an integral step of optimising your website for search engines. However, many people believe that doing it is pointless because the web pages rank for multiple keywords and even combinations of them anyway. The truth is, targeting the right keywords is crucial for traffic and conversions so skipping this step won’t make your website rank well.
Top Ranking Guarantees
Partnering with a digital marketing agency that can help you with SEO is essential. However, be wary when they guarantee you top rankings across all your targets. Keep in mind that search engines work based on ever-changing algorithms, so don’t fall for such empty promises.
SEO indeed offers lots of benefits. However, many people still tend to make mistakes and do the wrong techniques due to misinformation and misconceptions about this strategy. If you are one of them, it’s time to educate yourself and stop falling into these common myths. It’s also vital to work with the best digital marketing agency.
Spectra Digital Marketing is a reputable Berwick SEO agency that can help you establish long-term authority and get top rankings in your area. We also offer web design and social media marketing. Contact us today to get a quote!