By this point, you’ve probably already heard the saying “content is king.” That saying has been around for quite awhile because it’s very much true. Nothing will set a website apart from the competition more than good content. It gives customers the right message, both in their hearts and minds.
Most of all, content is what gets customers to spend on the products or services you are offering. Yes, there’s a lot of other key components to your website, such as:
However, those all simply play a secondary role to content!
Content Matters Above All Else
Design is not enough on its own, no matter how shiny or matte or bold or subdued. Website content must be rooted in proper market research!
1. Make sure to determine high value customers (HVC)
2. Define personas to be used for the website’s purposes
3. Create an action plan on targeting them
4. Ensure that slogans and taglines are centered on the customer (focusing on their needs and wants)
5. Taglines have to be able to deliver a value proposition that’s clear
6. Taglines have to have a CTA (call to action) that’s effective
Great websites contain keyword-rich content that clearly and persuasively represents the organization’s message. Keywords make it easier for your website to appear on search engine results pages, where it can attract visitors.
Copywriting and Copyrighting
Professional copy is essential for successful website marketing. If you need professional copy, consider hiring a professional copywriter to help you. Copywriting is, basically, the process of writing content professionally for the purposes of marketing.
Copyrighting, on the other hand, is something else. It means getting legal protection (in the form of a copyright) for unique content. An intellectual property attorney usually plays a role in this.
For best results, taking on both services is the best course of action to take. Investing in professional copywriting has to be hand-in-hand with copyright applications. Keep an eye on your most successful slogans and taglines, in such a way that you file trademarks for the biggest ones.
Content Marketing is a marketing method that involves the creation, sharing, and publishing of media and content in an attempt to acquire customers. There’s a wide range of formats this can be done in, including:
- Blog posts
- Case studies
- How-to guides
- White papers
Visual Content (Videos et. al.)
Videos can be extremely helpful in communicating important messages. People browsing a website expect to get the information they need as soon as possible, instead of delving through text. When you need to present company processes, explain product choices, or summarize intensive research, Custom videos can engage audiences and present important messages in a format that’s easy to understand and watch.
Content is the most important piece of any website, no matter what industry or niche is at play. It is what will ultimately lead customers to avail of a product or service. Pay attention to copywriting, copywriting, and visual content.
Need digital marketing in Dandenong? Reach out to Spectra Digital Marketing! We’ve got a wide range of digital marketing services including web design and development, social media marketing, SEO and more.