A business’s strategic plan for search engine optimisation relies on quite a number of working parts, typically consisting of on-page and off-page SEO. Both types have to be dealt with in order to realise a positive SEO ROI for your business.
While the on-page area focuses on changing the way your website looks and reads alongside its code functions, the off-page side of things involves sharing your business’ content with other websites via a marketing campaign. If you require assistance in one aspect or both, a digital marketing professional can help you come up with solutions.
To get you started, here’s a mix of factors from both on-page and off-page SEO that are important to consider in your SEO strategy plan.
A company’s website should be designed around the key phrases that your potential customers are searching for. By making your website’s information relevant, they’re more likely to appear on the first page of search engine results pages. Aside from a boost in traffic, it also increases the likelihood of converting new visitors into paying customers as well.
Content is one of the most significant aspects of an SEO strategy plan. In addition to your business’ website, it must be used to gather links to your website. Whether articles, images, infographics, or videos, make sure the content you’re sharing to other websites is unique and valuable, speaking directly to your ideal customers.
3) Meta Description
Every page on your website and blog should have a meta description, which is typically a short description of the page underneath the URL in search engine results. It’s a great place to tell your potential customers how your business will be able to assist them. Meta titles are also a wise inclusion to make.
4) Social Media Presence
Aside from your own website, it’s always good to get your company name and URL out there. Social media is one of the most popular ways to do so, most especially when it comes to how many people use it to research a business. A Facebook Page, Twitter account, and similar profiles for your business can all be used for that purpose.
5) Online Directories
Aside from social media, your business and website should also be listed on both local and industry-specific online directories like Yelp and Google My Business. These websites are excellent markers of credibility and reputation, as well as signalling relevance that’s considered by search engine algorithms.
If you plan to include backlinks in your SEO strategy plan, keep in mind that you’re only allowed to have 1a certain number of links to your website. Also, the majority of links should come from websites that are related and relevant to your business, tying into the importance of the content you’re sharing.
7) Web Design Technology
Aside from your website’s content, the general design and technology it’s based on should be reviewed and revised over time. Newer and more updated website designs that are easy for site visitors to use are generally more user-friendly and friendlier to search engines. There are new technology and trends to consider integrating too.
Handling these seven components of an SEO strategy plan will help you get started in the right direction, especially when you’re working with a digital marketing firm that specialises in SEO. If SEO is new to you, make sure you conduct your own research.
In need of SEO and web design in Melbourne? Spectra Digital Marketing in Berwick, Australia provides services in SEO, web design and development, and social media marketing. Get in touch with us now!