A “bounce” is when a visitor to your website only views one page for a few seconds and then leaves immediately. The “bounce rate” is the percentage of visitors who bounce.
A high bounce rate means that something is wrong with your website because people are leaving after only seeing one page. Maybe the design is bad, or the content is uninteresting.
If you want to reduce your bounce rates, here are a few tips you can try.
1) Optimise Your Call to Action (CTA)
The biggest and most important factor for reducing your global bounce rate is your call-to-action (CTA).
CTAs are the links and buttons on your website that tell visitors what to do next. Visitors don’t need to bounce if they know they can click and learn more.
For example, if you sell furniture online, the button that says “Learn More” is a great CTA. On the other hand, if you’re a clothing store and you want to drive people to your shopping cart, you want a CTA that says “Add to Cart.”
2) Stop Filling Your Pages With Ads
If your visitors are seeing ads before they can see any of your content, you’re going to have a big bounce rate. It’s hard to say no to ads, but if you want to lower your bounce rate, pay attention to the placement of your ads.
If you don’t want to remove your ads from your website, try to put them before your content. This way, when your visitors arrive at your website, they see a short ad and then immediately see the content that you want them to see.
3) Fine-Tune Your Web Design
If your website isn’t laid out logically, your visitors might get confused and leave.
Your pages should be laid out in a way that makes sense. The content should flow logically from one page to the next, and your visitors shouldn’t have to click an extra time to get to the information they need.
Your website should be easy to use so that visitors don’t waste time trying to figure out how to get around.
4) Personalise Your Content
Personalisation works when it’s deployed correctly. That means your website should be customised for each visitor.
However, adding a little customisation to your website isn’t enough to lower your bounce rate. You need to make sure that your visitors are seeing content that is relevant to them.
You can do this by collecting as much information about your visitors as possible. For example, you can customise your newsletter to include information that your visitors want to see. You can also customise your blog posts based on your readers’ information.
5) Create a Responsive Website
Your bounce rate can also be affected by the device that your visitors are using to view your website. If half of your traffic is coming from mobile devices, you need to make sure that your website looks good on mobile devices.
Mobile websites are now required for most eCommerce stores. Make sure that your website looks good on mobile devices, so that your mobile visitors stay on your website for longer.
Your bounce rate is one of the biggest factors that can determine how well your eCommerce store performs. Make sure that your bounce rate is low by optimising your website for your visitors and for your traffic sources.
Spectra Digital Marketing will help you create a website that is optimised for SEO. We are a digital marketing agency in Melbourne that can help you build your online presence.