First impressions often have a lasting impact, and this affects many aspects of life. After all, people usually make their judgments within a few seconds of encountering something for the first time, and the same can be said for your website.
In this article, we will share three tips to help your website make excellent first impressions:
1. Use a video to introduce yourself and your offerings
There is a reason many websites experience high bounce rates. Usually, it is because the visitors land on pages that are filled with nothing but text. While written content can still be informative, they are boring to look at, especially when there is no other element. For this reason, many users leave for another site that provides something more attractive to look at.
If you are having this problem, then it is time to start implementing videos. Not only will users learn faster about who you are and your products, but videos are more interesting to look at. Plus, they can also show users the products that you offer in action in the real world, helping them quickly visualise how it will benefit them. Videos easily condense the information you have into an eye-catching and straightforward bundle that can retain the attention of visitors.
2. Allow visitors to scroll freely through your site
Are you trying to squeeze all your information into a small page so that users can quickly read it without having to navigate? If you are, you can easily lose your page visitors.
In today’s modern digital era, scrolling is used to enhance user experience. For example, some businesses utilise scrolling to engage customers with popup pictures and written content. While the way you use it will depend on what you want to achieve, you should never write off scrolling as something that does not work. Plus, with the more real estate to work with, you can fit in more content without making your page look cluttered.
When visitors find it easier to understand what you are talking about, the likelier it is that they will stay on your page.
3. Be clear about your value proposition to your audience
What is your value proposition? If you cannot answer that, then you might not know where you are headed. Your value proposition is the reason for your existence, and it explains why customers need your products or services. Even if you have a clear value proposition, you should state it clearly so that your potential customers know how you can solve their problems.
To ensure that users have a good first impression when they enter your site, make sure that the proposition is placed in a position that is visible. For example, put it on top of your page as opposed to the bottom of it. Also, keep the proposition short and concise so that they will quickly understand why you are their right pick, especially if they are in a hurry!
Making a good and lasting first impression can help in increasing your value to customers. By implementing the tips mentioned above, your page visitors can quickly understand what you have to offer, and decide if they want to do business with you! Take the time to do it right the first time, and you will be rewarded with increased traffic, reduced bounce rates, and higher sales!
We are a digital marketing agency in Berwick offering a myriad of services, from search engine optimisation to website development. If you’re trying to make the best first impressions with your site, get in touch with us to see how we can help!